We wanted a logo that had meaning to all walks of life through out the world. We found the Ouroboros to fit that bill.
It is an ancient symbol depicting a serpent or dragon swallowing its own tail and forming a circle. It has been used to represent many things over the ages, but it most generally symbolizes ideas of cyclicality, unity, or infinity. The Ouroboros has been important in religious and mythological symbolism, but has also been frequently used in alchemical illustrations. More recently, it has been interpreted by psychologists, such as Carl Jung, as having an archetypical significance to the human psyche. The Ouroboros often represents self-reflexivity or cyclicality, especially in the sense of something constantly re-creating itself, the eternal return, and other things perceived as cycles that begin anew as soon as they end. The Ouroboros has several meanings interwoven into it. Foremost is the symbolism of the serpent biting, devouring, eating its own tail. This symbolizes the cyclic Nature of the Universe: creation out of destruction, Life out of Death. The Ouroboros eats its own tail to sustain its life, in an eternal cycle of renewal.
We connect with the Ouroboros as we are, constantly, striving to renew our art through the medium of leather crafting. We create beautiful pieces from leather remnants that would be otherwise discarded, thus giving new life to a precious resource.
A big “THANK YOU” goes out to L.A. street artist Septerhed for creating our Ouroboros & with the utmost gratitude to our dear friend Wesley at Wolfbear Consulting for manifesting the lettering & artistic design. YOU ROCK!!!
8 N Fir Street Ventura CA 93001